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Dabur Recruitment 2022
Dabur published job notification for Product Marketing Specialist post.
Responsibilities • Creating product positioning, GTM, Marketing strategies for new smartphone. Studying competition and come up with 360 degree IMC for respective launches. • The person will own the content on the website (New Creatives) and coordinate with the cross functional teams • Design contextual campaigns on Mi.com in order to improve sales, coordinate with content, design and digital marketing team to execute the same • Coordinate with designers and content writers to create sales content and campaign creatives on Mi.com/ APP • Work with analytics team to improve the sale conversion rate through different initiative. • Coordinate with design to team to create for sales/ marketing and campaigns banner • Work with content manager to get the campaigns, T&Cs, make the content intuitive • Align relevant teams before new product launch, sale event and marketing campaigns • Coordinate with partners to understand various offers on Mi products and gather relevant content to display on Mi.com • Keep Logistics team, CS team, Social Media team informed about • New Launches • Sales, Sale dates, volumes • SPOC for CS and Logistics in case of customer queries for a new campaign • Experience with E-commerce is mandatory
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