Colgate Recruitment 2022

Colgate published job notification for Customer Development Officer post.

Trade management.

• Identify new markets/accounts and bring them under direct coverage on a regular basis
• Ensure addition of speciality wholesalers
• Ensure stores in route list are classified according to the accurate RE
• Ensure that SSM efforts are advised to reduce number of non-purchasers
• Ensure optimum usage of activations to drive sales
• Ensure sales call efficiency
• Selling stories range selling, handling objections, etc.

• Use data to drive overall business performance
• Setting objectives for market visits
• Reviewing sales associates and PSR performance against plan
• Reviewing stockist performance against plan

• Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
• Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs
• Acknowledge any issues faced by sales associates in the field and provide support to resolve it.
  Relationship Building

  Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business

  • Share success stories and Communicate program to build off-takes
  • Mutually work towards category growth
  • Resolve issues, etc.